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WATKINS GLEN, N.Y. -- There's a new title sponsor for the Glen's NASCAR Sprint Cup Series Race. Watkins Glen International Speedway will host the Cheez-It 355.

This year's race weekend is from August 8th until August 11th.

The track lost lots of money when the sponsorship deal with Helluva Good ended two years ago.

The Nationwide series will run the Zippo 200 on Saturday August 10th.

NASCAR's big stars will be racing on Sunday that weekend for the Cheez-It 355 at the Glen title. They will be running a 90 lap race at the unique road course venue.

Tickets for the track's season are on sale right now.